My ad consists Santa Clause laying back in a chair drinking a beer with some sort of liquor. He is looking at papers and smiling and looks like he is having a good time. This is an ad for White Rock Alcohol.
I think that the argument is that even Santa Clause, a major international and religious figure, can enjoy White Rock Alcohol.
There are many sub texts and meanings to this ad I think. One being the fact that Santa is a Major icon. That fact being said, people could think that it is better to have that product.
Also, I think that this ad could be focused toward a younger audience too. The use of Santa in this ad could make kids want to use that product when they are old enough too, because they look up to Santa and if he does it, it's OK.
A third meaning to it could be that he looks like he is having a good time. In this ad Santa looks like he is having a very good and stress free time. This could make people think that when they drink White Rock, they will be stress free and have a good time.
